Building tools coaches actually want to use
Started by a PT and an engineer who got tired of clunky, overpriced coaching software.
Why we're building this
Every coaching platform we tried was clunky, overpriced, or missing the basics coaches actually need.
So we built Peakform. Fast, flexible, and shaped around how coaches really work, with the alerts that catch a client going quiet before they cancel built into the core.
How we work
Being a small team means we move fast and listen to feedback without bureaucracy. If something needs fixing, we just fix it.
We're based in the UK, building for online and in-person coaches alike. Your feedback directly shapes what we build next.
What we stand for
Results over features.
Every feature earns its place by helping you coach better, not by looking good in a demo.
Real problems only.
We build what coaches actually ask for, not what sounds impressive on a feature list.
Fast iteration.
Small team, quick fixes. Feedback today, improvements next week.
Fair pricing.
No enterprise pricing games, just transparent rates that scale with your roster.
The team
Two founders who built it, and one person who believed in it enough to come build with us. No department, no account managers. The people who make Peakform are the people you talk to.
George Strike
Co-Founder & CTO
Dean Jarvis
Co-Founder
Taylor Eadie
Get in early
Join the waitlist to be first in when Peakform launches, and help shape what we build next.